Trust Stack Playbook: How Black-Owned Hair Extension Start-Ups Win in a Market That Runs on Proof
In the U.S. extensions space, growth doesn’t just come from being visible—it comes from being believable. Customers are comparing texture, longevity, shedding, and “does it look like my mane?” with a level of scrutiny that leaves little room for vague claims. That’s why early-stage brands win faster when they build a trust stack: a repeatable … Read more